Video Advertising On Instagram!

So this is something still fairly new to the UK which is why it’s a good idea to jump on it now before your business’s competitors catch on!

As Instagram is owned by Facebook, you now have the ability to use Facebook’s ad manager to create a video advert for Instagram. If you’re partial to a quick scroll here and there (or every minute of everyday) then you’ve probably noticed a few sponsored ads within your Instagram feed. (see example below)


Here’s a few benefits on how video advertising on Instagram will benefit your business (source:

1. The Early Adoptor Edge

We’re finding for our clients, that being an early adoptor of the Instagram advertising platform is giving them a real edge over their competitors. Remember when Facebook ads were new, or even further back when AdWords first launched? They were great times for those who got their first as CPC’s were lower due to a lack of competition, the audience was more likely to click as the ads were new and interesting, and users hadn’t developed ad fatigue that crept in later.

The same is currently true for Instragram advertising – making it the best social channel to be focussing your advertising efforts on if you’re the right kind of brand.

2. Lower CPC’s

Lower CPC’s are a definite benefit of Instagram advertising. We’re seeing Instagram ads that have lower CPC’s than AdWords (comfortably – think an average of £0.30 or $0.65 versus an average on Google of £0.65 + a lot of the time), than Facebook (averaging £0.35), Twitter (averaging £0.70) and LinkedIn (averaging £1.05).

When it comes to video views, Instagram also blows most out of the water with equivalent prices to Facebook at around £0.04 – £0.10 per video view on average.

3. High Conversion Rates

Conversion rates from Instagram ads look good – particularly when it comes to softer engagement on a site such as downloading a resource or signing up to view more content. In terms of driving purchases, early results are also good – but mainly where the product in question is particularly visual or engaging.

4. An Engaged Audience

The audience on Instagram is highly engaged, relevant, and able to be targeted really precisely. Instagram’s targeting is based off of Facebook’s targeting data which we’ve written about many times. That means you can use your custom audiences, interest based targeting, demographics and more to find your perfect audience on Instagram – and what’s better, they’ll be much more engaged than they currently are on Facebook.

5. But, Only If You Have The Right Brand

All of the above being said – Instagram advertising isn’t going to work for everyone. If it’s not for you, you probably already know as you are unlikely to have an Instagram account. Generally corproate B2B brands, and brands targeted at older generations are less likely to perform well. Instagram has 400 million users, but they’re focussed at the younger end of the spectrum. Remember that Instagram is highly visual as well – meaning that brands that look and feel good will always do best – think fashion, food, and music as great examples for instance.

But, if you want to reach a younger audience than usual, in a place where they’re still massively engaged and passionate, then Instagram advertising is definitely for you. With the benefits outlined above, it’s a no brainer to get started.


With that said, you still need someone to create your video. We have experience in producing memorable and engaging videos for any purpose and we also have the technical knowledge to create and Instagram ad that can adhere to the technical requirements. Here’s an example of a teaser video we made that was optimized for Instagram:

Instagram ad

For more info please feel free to email us:



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