Rank Higher on YouTube – Titles and Tags

youtube seo, video marketing, youtube optimization, youtube channel, video advertising

Ranking higher on YouTube is a sure step in improving your overall SEO. If you’ve invested in having a video to promote your company or raise brand awareness, then optimizing the video on YouTube is imperative.

Custom thumbnails are important and we covered that subject in a separate post (can read it here) but there are also a couple of simple steps to rank higher that you might not have considered before, here’s a quick overview:

1. Choose a solid keyword. 

Your keyword will allow YouTube to determine if your content is relevant, and they help your audience know what your video is about

2. Use your keyword in the title. 

In this example, we’ve gone for ‘Clacton Nursery’ and as you can see it’s the top video for that particular search term:Youtube SEO step 2

3. Write a video description.

You can subtly drop your keywords in the description, but don’t go over the top, feature a description with a link to perhaps your company website, like in this example:

YouTube SEO step 3

4. Add tags. 

Use approx. 10 tags for your video that can explain the category, location and content. To add tags to your video, click the little pencil underneath the video (Info and Settings) and the tagging box will be at the bottom. Here’s an example of a few tags for a Mixed Martial Arts event we filmed:

YouTube SEO step 4

YouTube SEO step 4

We’re always researching new ways to optimize videos so you can really get your money’s worth. We regularly offer YouTube Channel Management that includes everything from choosing the right title, to designing a custom thumbnail.

For more info or if you just want a chat, please feel free to email us:



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