Before and After Post Production!

Post Production, Video Editing, Video Editing Essex, Video Production Essex, Video Editors Essex, Post Production Essex, Colour Grading, Colour Correction, Videography Essex

When we’re producing a video, about 70% of that time spent will be in post-production.

Video editing is one of the most important components of the entire video and film production industry and it can drastically alter and improve the quality of the entire project. Professional video editing will add a serious sense of professionalism to any project and turn your video production into a valuable product.

We always shoot in flat picture profiles in order to get the best results in the post-production stage.

By shooting ‘flat’, we mean we shoot with a profile type that tries to avoid ‘baking in’ too much information into the compressed video file. Aspects like sharpness, contrast and color saturation are typically elements we don’t want to define too strongly ‘in camera’.

Color is so important because, like lighting, it affects a mood and feel of a piece, and therefore how we interpret the final image. This is just as true for a still image as for a moving one. Often, a ‘flat’ image that comes out of the camera looks lifeless – but this is the intent… We want to spend time really being able to affect a particular look in post production, where we have dedicated tools (hardware and software) that allows us to do so much more (an analogy might be playing with a Raw file, compared to just accepting what your JPEG looks like, straight out of camera). (Info taken from: fstoppers.com)

 
Use the sliders below to see what a difference colour-grading and editing makes!





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